People really care about their games.Think about, like, in movies, you might get people to care about your movie for a weekend. That’s the most you can aim for. But you have things like Overwatch, where there’s just a contingent of millions of people that are obsessed with this for a period of three years or more, whatever. Like, a giant cycle of time that you’re creating a thing in culture. And that doesn’t happen in movies or in music or in other things. Things tend to have a shorter half-life. I think it’s amazing.