Magic Leap
Feature Demo
For CES 2023, we developed a feature demo to showcase what the Magic Leap 2 device could do. Built around a fictional architectural renewal project, the experience highlighted the device's vertical field of view, hand tracking, and Segmented Dimming.
CES 2023
Magic Leap booth
The first weekend of 2023 brought around 100,000 journalists and analysts to CES in Las Vegas, with AR, VR, and XR among the most exciting developments that year. Our demo was set within a structure specifically designed and built for the Magic Leap booth, giving visitors a hands-on walkthrough of the demo.
R&D
Visual development
With a tight deadline, we started testing early, running quick iterations to refine how the models and visuals looked and performed on the glasses. These are some of those early explorations.
Credits
Creative Direction Jodi Terwilliger, Nicholas Samendinger.Art Direction Jack Roizental, Ricardo López.
Technical Art Kit MacAllister, Pedro Arroyo, Alesio Grancini, Kurt Hollowell, Mike Pinkin.
Production Lauren Lindstrom.